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Meyerhoff, Arthur E., Sr. (3/12/1895 - 8/29/1986)
By Find A Grave Memorial
Arthur Meyerhoff, 91, entrepreneur, marketing pioneer: Born Mar. 12, 1895,Chicago, Cook County, Illinois; Died August 29, 1986, Rancho Santa Fe, San Diego County, CA.
Memorial services for Arthur E. Meyerhoff, 91, of Rancho Santa Fe, an advertising executive, entrepreneur and author, were today in Village Presbyterian Church in Rancho Santa Fe. Private inurnment in El Camino Memorial Park was planned. He died Friday in his home. Mr. Meyerhoff, a native of Chicago, lived in the county 22 years years. An advertising and marketing pioneer, he was the founder and chairman of BBDO Chicago, successor to the agency that bore his name for more than 50 years and was closely associated with its largest account, the Wm. Wrigley Jr. Co.
In 1951, Mr. Meyerhoff founded Myzon Inc. to produce and market the first antibiotic feed supplements for livestock and poultry. Later, he founded Gibraltar Industries, creator of PAM cooking spray. Mr. Meyerhoff owned the J.M. Training Stables at Ranchito Alegre in Rancho Santa Fe and was an American saddlebred enthusiast for more than three decades. He was also a founding director and honorary lifetime member of the National Show Horse Registry.
He was a member of the Rancho Santa Fe Garden Club and the Fairbanks Rancho Country Club and, for more than 30 years, served as a director of the Santa Catalina Island Co. and the Chicago Cubs. He was a former commissioner of the All American Girls Professional Baseball League and served on the advisory board of Los Angeles radio station KBIG-KBRT and the board of the Chicago Juvenile Protection Association.
Beneficiaries of Mr. Meyerhoff's philanthropy included UCSD Medical Center, Scripps Memorial Hospitals in La Jolla and Encinitas, the Salk Institute and the University of California at Davis, as well as programs for child-abuse prevention, veterinary medicine and wildlife preservation.
His book "The Strategy of Persuasion," published in 1965, suggested that the United States use its advertising talents to sell democracy abroad. He received the George Washington Honor Medal of the Freedoms Foundation in 1967 for his proposal.
During World War I, he served in the Army in France. During World War II, he worked closely with military and government officials in developing radio programs.
Survivors include his wife, Elaine; two sons, Arthur, of Chicago, and William, of Irving, Texas; three daughters, Judith Yale of Chicago, Jane Bussier of Paris and Joanne, of Olivenhain; a brother, Irving, of Highland Park, Ill.; a sister, Edna Winston of Houston; and nine grandchildren. The family suggested donations to the Memorial Sloan-Kettering Cancer Center, New York, N.Y. 10021.
Burial:El Camino Memorial Park San DiegoSan Diego CountyCalifornia, USA
Created by: K, Record added: Aug 20, 2011 Find A Grave Memorial# 75216475
Contributed by: Helen Nordquist
Submitted on: 02/27/2014
Copyright: Find A Grave Memorial